INSIGHTS

If you’re not listening, you’re falling behind.

This is where we share what we’re hearing.

From consumer insight and category challenges to real-world case studies, our work focuses on the emotional “why” behind decisions. We delve into qualitative research, emerging trends, and the insights brands and investors shouldn’t ignore. Every piece is based on real conversations, real language, and real people.

A minimalist hairbrush on a bathroom counter with several loose strands caught between the bristles.

Wellness Brand Due Diligence: Uncovering Growth Potential in Hair Wellness

A private equity firm was eyeing a holistic hair wellness brand and needed wellness brand due diligence to understand the consumer landscape: who buys in, why they stay or leave, and how the brand stacks up against competitors.

Case Studies

Oct 281 min read

Close-up of a luxury red lipstick broken at its base, with scattered fragments on a vibrant pink background, symbolizing the gap between glamorous branding and product performance.

Celebrity Brand Due Diligence: Is It Hype or Is It Real?

Scent drives trial, performance drives loyalty. See how private equity consumer research helped a firm decide to invest in a premium body care brand.

Case Studies

Oct 211 min read

Unbranded premium body care bottle covered in water droplets on a wet stone shower shelf, surrounded by soft steam, warm lighting, and natural greenery in a luxurious modern bathroom.

Private Equity Consumer Research: Testing the Staying Power of a Premium Body Care Brand

Scent drives trial, performance drives loyalty. See how private equity consumer research helped a firm decide to invest in a premium body care brand.

Case Studies

Oct 151 min read

Ad Concept Testing: A Consumer Panel for a Canadian Coffee Company

A Canadian fair trade coffee company wanted to rethink its marketing. It needed a campaign that would make coffee drinkers feel good about their choice.

Oct 131 min read

Package Design Research: One Package for China, Mexico, the US, and India

A global medical device and healthcare company needed one package design for a kids’ nutritional shake that would work across China, Mexico, the US, and India.

Oct 91 min read

Beauty Brand Due Diligence: Pressure Testing a Promising Makeup Brand

A private equity firm was considering investing in a fast-growing makeup brand that had recently faced negative publicity.

Oct 61 min read

US Market Entry Research: A Chinese Oral Care Brand Entering the US Market

A health technology team in China wanted to launch an oral care product in the US. They believed Gen Z was their core audience, based on TikTok trends.

Oct 11 min read

Finding the Next Customer for a Luxury Hair Care Brand

A private equity firm was structuring an investment in a fast-growing luxury hair care brand with strong product-market fit.

Case Studies

Sep 291 min read

Evaluating Women’s Wellness: Supplements

An investor evaluating a women's wellness for a supplement company, which needed to know if the demand was durable.

Case Studies

Sep 251 min read

The One Moment That Loses a Customer

Brands obsess over color range, ingredients, messaging. Customers obsess over one moment: does this work reliably, every single time I use it?

Consumer Insights

Aug 121 min read

RemCal Insights × Skaggs: AI Made Us Faster. Humans Made It Right.

We gave AI and humans the same research questions. Here's what we found. Brands are asking a reasonable question right now: if AI can map consumer sentiment, summarize language patterns, and run category analysis in an afternoon, why pay for a room full of people? It’s a fair question. We wanted an honest answer. So we ran an experiment.

Case Studies

Mar 314 min read

Why Consumers Trust Celebrity Brands, And Why They Walk Away

Celebrity brands are everywhere, from cosmetics and fashion to wellness and alcohol. But do consumers actually trust brands created by celebrities, or are they mostly seen as cash grabs? We went straight to the source: real consumers across demographics, talking openly about how they discover, trust, buy, and sometimes walk away from celebrity brands.

Consumer Insights

Mar 163 min read