Through our experience, we’ve identified common issues that can derail even the most creatively promising campaigns.

In our latest case study, we share how RemCal Insights helped a leading bath and body brand inform its differentiation strategy.

Kicking off the research project can sometimes feel daunting. Here’s the step by step guide on how we navigate you through this journey.

Read our recent case study showcasing our research for CreatorCut, an emerging online platform designed for content creators and their fans.

In the world of market research, asking the right questions is key to unlocking valuable insights. Read more about our ‘secret formula'!

At RemCal Insights we talk a lot about consumers, but we also need to speak to the power of the expert and the value they bring to brands.

When our clients get excited about a potential brand, especially if the company data shows high growth potential, our role is to conduct...

RemCal Insights helps assess the relationships between a brand and consumers as an integral part of evaluating the investment opportunity.

RemCal Insights provided expertise in market research to evaluate and refine the brand's messaging strategy.

RemCal Insights was set to understand the consumer segments and key motivators for entering the hair wellness category.

When it comes to establishing a brand's identity, some companies may underestimate the power of a brand name. In reality, the process of...

The rise of health technology is revolutionizing how consumers keep track of their health. We’re doing a lot of work in the health...

Big consulting firms vs. boutique consultancies: here' what you need to know before making the choice

As consumers are tightening their purse strings, how can brands keep them engaged and loyal? We’re facing a rapidly-evolving market...

At RemCal Insights, we excel at uncovering the emotional reasons behind why consumers do the things they do.

When conducting research for a B2B client, what really matters is expertise in finding the right people and the interview techniques.

This case study by RemCal Insights demonstrates the importance of conducting consumer research before launching a global brand campaign.

Without a doubt, this is one of the most frequently asked questions that confound our clients, regardless of their industry. At RemCal...

When we do a due diligence project for an investor, it’s more than just giving them an overall sentiment of the brand. Here is an example...

There’s no a one size fits all approach when it comes to collecting data for a due diligence project. At Remcal Insights, there are a...