Marketing Mistakes And How To Avoid Them
Through our experience, we’ve identified common issues that can derail even the most creatively promising campaigns.
top of page
- Jun 11
- 2 min
Consumer Immersion For A Bath & Body Brand
In our latest case study, we share how RemCal Insights helped a leading bath and body brand inform its differentiation strategy.
- May 20
- 2 min
Navigating The Market Research Landscape
Kicking off the research project can sometimes feel daunting. Here’s the step by step guide on how we navigate you through this journey.
- May 3
- 2 min
Concept Testing For An Innovative Platform For Content Creators And Their Fans
Read our recent case study showcasing our research for CreatorCut, an emerging online platform designed for content creators and their fans.
- Apr 9
- 2 min
Crafting Insightful Questions: Ultimate Guide To Customer Interviews
In the world of market research, asking the right questions is key to unlocking valuable insights. Read more about our ‘secret formula'!
- Feb 29
- 2 min
Expert Interviews: An Introduction To An Undervalued Resource
At RemCal Insights we talk a lot about consumers, but we also need to speak to the power of the expert and the value they bring to brands.
- Nov 28, 2023
- 1 min
What Indicators Mark Brand's Growth Potential?
When our clients get excited about a potential brand, especially if the company data shows high growth potential, our role is to conduct...
- Nov 14, 2023
- 1 min
Conducting A Reputation Check For A Makeup Brand
RemCal Insights helps assess the relationships between a brand and consumers as an integral part of evaluating the investment opportunity.
- Nov 3, 2023
- 2 min
Refining Communication Strategy For A Legal Cannabis Dispensary
RemCal Insights provided expertise in market research to evaluate and refine the brand's messaging strategy.
- Oct 31, 2023
- 1 min
Due Diligence On A Hair Wellness Brand
RemCal Insights was set to understand the consumer segments and key motivators for entering the hair wellness category.
- Sep 25, 2023
- 3 min
5 Mistakes To Avoid When Choosing A Brand Name
When it comes to establishing a brand's identity, some companies may underestimate the power of a brand name. In reality, the process of...
- Sep 13, 2023
- 2 min
Top 5 Guidelines On Health Category Consumer Research
The rise of health technology is revolutionizing how consumers keep track of their health. We’re doing a lot of work in the health...
- Aug 30, 2023
- 2 min
How To Choose The Right Vendor For Your Due Diligence Needs
Big consulting firms vs. boutique consultancies: here' what you need to know before making the choice
- Aug 15, 2023
- 2 min
Enhancing A Loyalty Program For A Chain Of Convenience Stores
As consumers are tightening their purse strings, how can brands keep them engaged and loyal? We’re facing a rapidly-evolving market...
- Jul 18, 2023
- 2 min
Emotional Intelligence Is A Key Ingredient While Studying Consumer Behavior
At RemCal Insights, we excel at uncovering the emotional reasons behind why consumers do the things they do.
- Jun 19, 2023
- 2 min
B2B vs B2C Market Research: Defining The Difference
When conducting research for a B2B client, what really matters is expertise in finding the right people and the interview techniques.
- Jun 6, 2023
- 2 min
Evaluating Perceptions Of Health Technology Around The World
This case study by RemCal Insights demonstrates the importance of conducting consumer research before launching a global brand campaign.
- Mar 30, 2023
- 2 min
Qualitative vs Quantitative Research Methods: Which One To Choose?
Without a doubt, this is one of the most frequently asked questions that confound our clients, regardless of their industry. At RemCal...
- Mar 17, 2023
- 2 min
The Unexpected Benefits Of A Customer Due Diligence
When we do a due diligence project for an investor, it’s more than just giving them an overall sentiment of the brand. Here is an example...
- Mar 17, 2023
- 2 min
Collecting Due Diligence Data: How To Choose The Right Approach
There’s no a one size fits all approach when it comes to collecting data for a due diligence project. At Remcal Insights, there are a...
bottom of page