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INSIGHTS
If you’re not listening, you’re falling behind.
This is where we share what we’re hearing.
From consumer insight and category challenges to real-world case studies, our work focuses on the emotional “why” behind decisions. We delve into qualitative research, emerging trends, and the insights brands and investors shouldn’t ignore. Every piece is based on real conversations, real language, and real people.
Celebrity Brand Due Diligence: Is It Hype or Is It Real?
Scent drives trial, performance drives loyalty. See how private equity consumer research helped a firm decide to invest in a premium body care brand.
3 hours ago1 min read
Private Equity Consumer Research: Testing the Staying Power of a Premium Body Care Brand
Scent drives trial, performance drives loyalty. See how private equity consumer research helped a firm decide to invest in a premium body care brand.
6 days ago1 min read
Finding the Next Customer for a Luxury Hair Care Brand
A private equity firm was structuring an investment in a fast-growing luxury hair care brand with strong product-market fit.
Sep 291 min read
Evaluating Women’s Wellness: Supplements
An investor evaluating a women's wellness for a supplement company, which needed to know if the demand was durable.
Sep 251 min read
RemCal Insights × Skaggs: AI Made Us Faster. Humans Made It Right.
We gave AI and humans the same research questions. Here's what we found. Brands are asking a reasonable question right now: if AI can map consumer sentiment, summarize language patterns, and run category analysis in an afternoon, why pay for a room full of people? It’s a fair question. We wanted an honest answer.
So we ran an experiment.
Mar 314 min read
Why Consumers Trust Celebrity Brands, And Why They Walk Away
Celebrity brands are everywhere, from cosmetics and fashion to wellness and alcohol. But do consumers actually trust brands created by celebrities, or are they mostly seen as cash grabs?
We went straight to the source: real consumers across demographics, talking openly about how they discover, trust, buy, and sometimes walk away from celebrity brands.
Mar 163 min read
Consumer Immersion For A Bath & Body Brand
In our latest case study, we share how RemCal Insights helped a leading bath and body brand inform its differentiation strategy.
Jun 11, 20242 min read
Concept Testing For An Innovative Platform For Content Creators And Their Fans
Read our recent case study showcasing our research for CreatorCut, an emerging online platform designed for content creators and their fans.
May 3, 20242 min read
Conducting A Reputation Check For A Makeup Brand
RemCal Insights helps assess the relationships between a brand and consumers as an integral part of evaluating the investment opportunity.
Nov 14, 20231 min read
Refining Communication Strategy For A Legal Cannabis Dispensary
RemCal Insights provided expertise in market research to evaluate and refine the brand's messaging strategy.
Nov 3, 20232 min read
Due Diligence On A Hair Wellness Brand
RemCal Insights was set to understand the consumer segments and key motivators for entering the hair wellness category.
Oct 31, 20231 min read
Enhancing A Loyalty Program For A Chain Of Convenience Stores
As consumers are tightening their purse strings, how can brands keep them engaged and loyal? We’re facing a rapidly-evolving market...
Aug 15, 20232 min read
Evaluating Perceptions Of Health Technology Around The World
This case study by RemCal Insights demonstrates the importance of conducting consumer research before launching a global brand campaign.
Jun 6, 20232 min read
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