Top 5 guidelines on health category consumer research
The rise of health technology is revolutionizing how consumers keep track of their health. We’re doing a lot of work in the health...
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- Aug 30
- 2 min
How to choose the right vendor for your due diligence needs
Big consulting firms vs. boutique consultancies: here' what you need to know before making the choice
- Jul 18
- 2 min
When studying consumer behavior, emotional intelligence is a key ingredient to success
While researchers need to keep many things in mind to uncover valuable insights, incorporating emotional intelligence into the research...
- Jun 19
- 2 min
B2B vs B2C: defining the difference in the voice of the consumer research
When conducting research for a B2B client, what really matters is expertise in finding the right people and the interview techniques.
- Mar 30
- 2 min
Qualitative vs quantitative research methods difference: which one to choose?
Without a doubt, this is one of the most frequently asked questions that confound our clients, regardless of their industry. At RemCal...
- Mar 17
- 2 min
The unexpected benefits of a customer due diligence
When we do a due diligence project for an investor, it’s more than just giving them an overall sentiment of the brand. Here is an example...
- Mar 17
- 2 min
How to choose the right approach to collect due diligence data?
There’s no a one size fits all approach when it comes to collecting data for a due diligence project. There are a couple of things we...
- Mar 17
- 2 min
Benefits of outsourcing market research for your business
Market research is one of the most effective tools to ensure business success. Sooner or later all companies aiming for growth face the...
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