Investors spend a lot of time evaluating a brand and its growth potential. Surveys are run, company data is evaluated, financial models are built, the list goes on…
One thing that is often missed is the emotional check. Why are the numbers suggesting the brand is keyed up for success and does it have long-term potential? This is where a deeper due diligence is needed.
WE COME IN AT ANY STAGE OF THE DEAL FLOW
Test a hypothesis about a brand or category before launching a full due
During the full DD we will dive deeper into the voice of consumer and brand/key competitors
Maintain a pulse on consumers' needs to ensure brands' success
WHAT PAIN POINTS WE SOLVE
What strategy should be applied for a new market entry or product launch?
Why is this trend
How sustainable is
this brand's growth?
What is the actual consumer behavior vs.
KEY ADDED VALUE
To date our research helped inform acquisitions worth more than $3.2 billion
Saving your resources by evaluating multiple brands
at once without launching multiple due diligences
Unearth trends to help mitigate the risks the investment team may not have considered
Insights help investment teams understand the consumer sentiment which guides the deal