Due

Diligence

We help investors feel informed about their investment decisions by giving them an understanding of who the ‘real’ consumer is, their relationship with the category and brand beyond the trends that are highlighted in quantitative research. 

Brand Development and Consumer Profiling

When our clients are developing a brand, we run consumer research to help them understand who the core consumer might be and how this brand will fulfill any unmet needs. At the end of the research, we help refine the brand/product offer. 

Iterative Concept or

Package Design

When our clients want to evaluate a concept before the finished product, we conduct iterative consumer interviews so we can understand what’s working and what’s not.

Consumer Panel

Subscription

A cost-efficient cohort of people recruited specifically for our client as a means to keep them informed about their consumer and their changing needs. We like to tell our clients that it’s like a more thorough and accurate social listening tool.

Marketing and

Consulting Services

We educate and empower our clients to facilitate their own consumer research. We provide training on how to find the right people to talk to and how to talk to them in a way that will deliver the strongest insights.