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Consumer insights, now.

RemCal Insights is a full-service higher value market research agency, delivering you cost effective customer and category insights

Services

APPROACH

We help you reveal new opportunities for growth and become more consumer-focused by using one or a hybrid of techniques

CONSUMER INTERVIEWS

Face to face interviews in real time with consumers. These in-person interactions, allow us to observe actual vs. reported behavior and what that means for the category and brand

EXPERT INTERVIEWS

Interviews with professionals to forecast trends or themes in the category. These insights help inform a brand's innovation pipeline as well as understand a brands potential growth opportunity

DIGITAL DIARIES

When you want to gain a behind-the-scenes perspective on who the ‘real’ consumer is and how they relate to the category and brand

OUR SERVICES

HOW WE DO THIS

Our full-fledged approach is aimed at saving your resources by providing you with a deep consumer understanding and evaluating potential risks

01.

Recruit the right consumer segment(s) for the category and brand e.g., lapsed users, current users, competitive users

02.

Conduct remote video interviews so consumers can be interviewed in-context, not in a sterile focus group facility

03.

Interview vetted subject matter experts to help forecast trends

04.

Unveil growth potential / evaluate challenges through consumers’ perception of brand and competitive space 

05.

Optimize brand strategy through a deeper understanding of a category and consumer type

THE REMCAL INSIGHTS DIFFERENCE

We recognize brands have a lot of consultancies to choose from when it comes to their research needs. Here are our key points of difference to simplify your analysis process

timeline

Tight
Timeline

We’ve developed our approach so we can do the whole project from start to finish within 2-3 weeks

professional

Experienced Professionals

The project is in ‘expert hands’ from start to finish. Our researchers are dedicated to market research, ensuring you’re only getting the highest quality insights

cost effective

Cost
Effective

Our approach is a fraction of the price of a management consulting firm

OUR CLIENTS SAY

“RemCal does a great job with the analysis of the customers' feedback and providing not only a summary, but actionable insights. I am also impressed with just how pleasant Rachel is to work with, and I always look forward to when we have a chance to work with RemCal Insights."

Kelly Luckett

Senior Analyst, Retail Grocer

About Us

ABOUT US

Rachel Martin, Founder & CEO of RemCal Insights

RemCal Insights was founded by Rachel Martin, a strategist and consumer insights expert with over 12 years of experience. 

 

After 7 years working for boutique research firms, Rachel was tired of telling clients that research was going to take 5+ weeks, so she founded RemCal Insights. She’s developed an approach that enables her to deliver the insights in 2-3 weeks. Rachel does it all, but works with category experts and consumer recruiters.

DISCOVER KEY BUSINESS CHALLENGES IN 2024

This report outlines key trends and challenges that have shaped the past year and provides you with the insights into what may define the business landscape in 2024.

Thank you for submitting! You will soon receive the report in your email inbox.

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  2. Get the latest in consumer and category insights

  3. Learn about the latest trends that consumers are into and what our experts have to say about them

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LET'S SOLVE YOUR NEXT CHALLENGE

Need a free consultation?

Have a specific project in mind?

Schedule a discovery call with one of our experts.

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