We help investors feel informed about their investment decisions by giving them an understanding of who the ‘real’ consumer is, their relationship with the category and brand beyond the trends that are highlighted in quantitative research. 

When our clients are developing a brand, we run consumer research to help them understand who the core consumer might be and how this brand will fulfil any unmet needs. At the end of the research, we understand who the 'bulls-eye' and aspirational consumer is and help refine the brand/product offer. 

When our clients want to evaluate a concept before the finished product, we conduct iterative consumer interviews so we can understand what’s working and what’s not.

A cost-efficient cohort of people recruited specifically for our client as a means to keep them informed about their consumer and their changing needs. We like to tell our clients that it’s like a more thorough and accurate social listening tool.

Educate and empower our clients to facilitate their own consumer research. Our clients in the start-up and incubator space recognize the need to connect with their consumer, but have leaner budgets. We provide training on how to find the right people to talk to and how to talk to them in a way that will deliver the strongest insights.