OUR SERVICES
RemCal Insights is a full-service higher value B2B and B2C market research agency, delivering you cost effective customer and category insights
Strategic Brand Development & Iterative Concept Testing
We help clients define product-market fit and refine brand missions through consumer research. For pre-launch concepts, our iterative testing ensures ideas are validated and optimized before reaching the market.
Consumer Segmentation and Understanding
We break down the consumer base into clear segments and help to understand what each group values, how they behave, and what they need. This gives a practical roadmap for who to prioritize and how to reach them, with more relevant products, experiences, and communication.
Consumer Panel
A cost-efficient cohort of people recruited specifically for our client as a means to keep them informed about their consumer and their changing needs. We like to tell our clients that it’s like a more thorough and accurate social listening tool.
Marketing and
Consulting Services
We educate and empower our clients to facilitate their own consumer research. We provide training on how to find the right people to talk to and how to talk to them in a way that will deliver the strongest insights.
Brand Health
We know that the journey of maintaining a strong brand presence might be full of obstacles. Our comprehensive package is designed specifically for brands navigating the challenging stage to help your brand emerge stronger, more resilient, and better positioned for sustained growth.
APPROACH
We help you reveal new opportunities for growth and become more consumer-focused by using one or a hybrid of techniques
CONSUMER INTERVIEWS
Face to face interviews in real time with consumers. These in-person interactions, allow us to observe actual vs. reported behavior and what that means for the category and brand.
EXPERT INTERVIEWS
Interviews with professionals to forecast trends or themes in the category. These insights help inform a brand's innovation pipeline as well as understand a brands potential growth opportunity.
DIGITAL
DIARIES
When you want to gain a behind-the-scenes perspective on who the ‘real’ consumer is and how they relate to the category and brand.
ONLINE
SURVEYS
Consumer surveys are designed to collect data directly from target audiences, providing valuable insights that help brands make data-driven decisions for marketing strategies, product development, and overall brand positioning.
HOW WE DO THIS
Our full-fledged approach is aimed at saving your resources by providing you with a deep consumer understanding and evaluating potential risks
01.
Recruit the right consumer segment(s) for the category and brand e.g., lapsed users, current users, competitive users
02.
Conduct remote study so consumers can be interviewed in-context, not in a sterile focus group facility
03.
Interview vetted subject matter experts to help forecast trends
04.
Unveil growth potential / evaluate challenges through consumers’ perception of brand and competitive space
05.
Optimize brand strategy through a deeper understanding of a category and consumer type
THE REMCAL INSIGHTS DIFFERENCE
We recognize brands have a lot of consultancies to choose from when it comes to their research needs. Here are our key points of difference to simplify your analysis process
Tight
Timeline
We’ve developed our approach so we can do the whole project from start to finish within 2-3 weeks
Experienced Professionals
The project is in ‘expert hands’ from start to finish. Our researchers are dedicated to market research, ensuring you’re only getting the highest quality insights
Cost
Effective
Our approach is a fraction of the price of a management consulting firm
CONTACT US
LET'S SOLVE YOUR NEXT CHALLENGE
Need a consultation?
Have a specific project in mind?
Schedule a free 30-minute discovery call with Rachel.
