Consumer insights, now.
We help businesses become more consumer-focused by using one or a hybrid of techniques
Face to face interviews in real time with consumers. These in-person interactions, allow us to observe actual vs. reported behavior and what that means for the category and brand
Interviews with professionals to forecast trends or themes in the category. These insights help inform a brand's innovation pipeline as well as understand a brands potential growth opportunity
When you want to gain a behind-the-scenes perspective on who the ‘real’ consumer is and how they relate to the category and brand
HOW WE DO THIS
Our full-fledged approach is aimed at saving your resources by providing you with a deep consumer understanding and evaluating potential risks
Recruit the right consumer segment(s) for the category and brand e.g., lapsed users, current users, competitive users
Conduct remote video interviews so consumers can be interviewed in-context, not in a sterile focus group facility
Interview vetted subject matter experts to help forecast trends
Unveil growth potential / evaluate challenges through consumers’ perception of brand and competitive space
Optimize brand strategy through a deeper understanding of a category and consumer type
THE REMCAL INSIGHTS DIFFERENCE
We recognize brands have a lot of consultancies to choose from when it comes to their research needs. Here are our key points of difference to simplify your analysis process
We’ve developed our approach so we can do the whole project from start to finish within 2-3 weeks
The project is in ‘expert hands’ from start to finish. Our researchers are dedicated to market research, ensuring you’re only getting the highest quality insights
Our approach is a fraction of the price of a management consulting firm
OUR CLIENTS SAY
“RemCal does a great job with the analysis of the customers' feedback and providing not only a summary, but actionable insights. I am also impressed with just how pleasant Rachel is to work with, and I always look forward to when we have a chance to work with RemCal Insights."
Senior Analyst, Retail Grocer
RemCal Insights was founded by Rachel Martin, a strategist and consumer insights expert with over 12 years of experience.
After 7 years working for boutique research firms, Rachel was tired of telling clients that research was going to take 5+ weeks, so she founded RemCal Insights. She’s developed an approach that enables her to deliver the insights in 2-3 weeks. Rachel does it all, but works with category experts and consumer recruiters.
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