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Get to the heart of who your consumer really is to help fuel brand growth

12+
year of experience

100+
successful projects

30+
satisfied clients

Consumer insights, now

OUR SERVICES

RemCal Insights is a full-service higher value market research agency, delivering you cost effective customer and category insights

APPROACH

We help you reveal new opportunities for growth and become more consumer-focused by using one or a hybrid of techniques

CONSUMER INTERVIEWS

Face to face interviews in real time with consumers. These in-person interactions, allow us to observe actual vs. reported behavior and what that means for the category and brand.

EXPERT INTERVIEWS

Interviews with professionals to forecast trends or themes in the category. These insights help inform a brand's innovation pipeline as well as understand a brands potential growth opportunity.

DIGITAL
DIARIES

When you want to gain a behind-the-scenes perspective on who the ‘real’ consumer is and how they relate to the category and brand.

ONLINE
SURVEYS

Consumer surveys are designed to collect data directly from target audiences, providing valuable insights that help brands make data-driven decisions for marketing strategies, product development, and overall brand positioning.

HOW WE DO THIS

Our full-fledged approach is aimed at saving your resources by providing you with a deep consumer understanding and evaluating potential risks

01.

Recruit the right consumer segment(s) for the category and brand e.g., lapsed users, current users, competitive users

02.

Conduct remote study so consumers can be interviewed in-context, not in a sterile focus group facility 

03.

Interview vetted subject matter experts to help forecast trends

04.

Unveil growth potential / evaluate challenges through consumers’ perception of brand and competitive space 

05.

Optimize brand strategy through a deeper understanding of a category and consumer type

THE REMCAL INSIGHTS DIFFERENCE

We recognize brands have a lot of consultancies to choose from when it comes to their research needs. Here are our key points of difference to simplify your analysis process

timeline

Tight
Timeline

We’ve developed our approach so we can do the whole project from start to finish within 2-3 weeks

professional

Experienced Professionals

The project is in ‘expert hands’ from start to finish. Our researchers are dedicated to market research, ensuring you’re only getting the highest quality insights

cost effective

Cost
Effective

Our approach is a fraction of the price of a management consulting firm

OUR CLIENTS SAY

“RemCal does a great job with the analysis of the customers' feedback and providing not only a summary, but actionable insights. I am also impressed with just how pleasant Rachel is to work with, and I always look forward to when we have a chance to work with RemCal Insights."

Kelly Luckett

Senior Analyst, Retail Grocer

About Us

ABOUT US

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RemCal Insights was founded by Rachel Martin, a strategist and consumer insights expert with over 12 years of experience. 

 

After 7 years working for boutique research firms, Rachel was tired of telling clients that research was going to take 5+ weeks, so she founded RemCal Insights. She’s developed an approach that enables her to deliver the insights in 2-3 weeks. Rachel does it all, but works with category experts and consumer recruiters.

LET'S SOLVE YOUR NEXT CHALLENGE

Need a consultation?

Have a specific project in mind?

Schedule a free 30-minute discovery call with Rachel.

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  2. Get the latest in consumer and category insights

  3. Learn about the latest trends that consumers are into and what our experts have to say about them

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