Consumer insights, now.
APPROACH
We help businesses become more consumer-focused by using one or a hybrid of techniques



CONSUMER INTERVIEWS
Face to face interviews in real time with consumers. These in-person interactions, allow us to observe actual vs. reported behavior and what that means for the category and brand
EXPERT INTERVIEWS
Interviews with professionals to forecast trends or themes in the category. These insights help inform a brand's innovation pipeline as well as understand a brands potential growth opportunity
DIGITAL DIARIES
When you want to gain a behind-the-scenes perspective on who the ‘real’ consumer is and how they relate to the category and brand
OUR SERVICES
HOW WE DO THIS
Our full-fledged approach is aimed at saving your resources by providing you with a deep consumer understanding and evaluating potential risks
1
Recruit the right consumer segment(s) for the category and brand e.g., lapsed users, current users, competitive users
2
Conduct remote video interviews so consumers can be interviewed in-context, not in a sterile focus group facility
3
Interview vetted subject matter experts to help forecast trends
4
Unveil growth potential / evaluate challenges through consumers’ perception of brand and competitive space
5
Optimize brand strategy through a deeper understanding of a category and consumer type
THE REMCAL INSIGHTS DIFFERENCE
We recognize brands have a lot of consultancies to choose from when it comes to their research needs. Here are our key points of difference to simplify your analysis process

TIGHT
TIMELINE
We’ve developed our approach so we can do the whole project from start to finish within 2-3 weeks

EXPERIENCED
PROFESSIONALS
The project is in ‘expert hands’ from start to finish. Our researchers are dedicated to market research, ensuring you’re only getting the highest quality insights

COST
EFFECTIVE
Our approach is a fraction of the price of a management consulting firm
ABOUT US

RemCal Insights was founded by Rachel Martin, a strategist and consumer insights expert with over 12 years of experience.
After 7 years working for boutique research firms, Rachel was tired of telling clients that research was going to take 5+ weeks, so she founded RemCal Insights. She’s developed an approach that enables her to deliver the insights in 2-3 weeks. Rachel does it all, but works with category experts and consumer recruiters.
MEDIA COVERAGE

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